- An event devoted to the most recent and important technological innovations and trends was held by Salesforce, the leading customer relationship management (CRM) software company worldwide, on 21 November at the Stavros Niarchos Foundation Cultural Centre, in which Eurolife FFH took part. The company presented its own new pioneering technological tool which uses the Salesforce software to connect insurance customers, brokers and agents to a platform so that company partners can make the most of the capabilities offered by a CRM program.
For Eurolife FFH, there is value in creating solutions that respond in a targeted and effective manner to the needs of its customers and partners. As a company that consistently invests in its digital transformation, it makes use of the latest technological solutions to refine the tools it creates and to develop new ones. With that in mind, and by taking advantage of the Salesforce CRM platform, it created a tool that is fully designed to respond to the needs of modern insurance professionals and which was presented on the Greek market for the first time.
Specifically, through Eurolife FFH’s new technological platform, insurance customers, brokers and agents will be able to connect to a unified ecosystem, allowing insurance brokers who work with the company to monitor and manage in real time multiple CRM campaigns at the same time, to assess them, and to communicate directly with customers – all through an integrated interface. The new Eurolife FFH platform will be incorporated into EurolifePartners, the company’s online multi-purpose tool that offers solutions to the needs of the modern-day professional insurance broker, allowing them to provide digitised services to their customers, and thus offer an excellent user experience overall.
The Salesforce event was attended by senior staff of major companies in the technology and insurance sectors. Eurolife FFH’s new tool, the name and detailed features of which will be announced shortly, will begin operating on a pilot basis in the near future.
Eurolife FFH presents pioneering marketing and sales tool for first time on the Greek market
